Friday, March 4, 2011

The ultimate source of consumer-generated ideas

In Melbourne, many of our clients are retail focussed and one major retail problem for communicators is; "How do you add value to the consumer experience in an increasingly commoditised and price sensitive world?"

So, when I landed on this website I felt like all my dreams had come true.

It basically aggregates comments from people who tweet along the lines of "I wish the internet..." or "I wish I had an app for..." It is a brilliant source of consumer generated desires just waiting for brands and developers to deliver the answers.

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