Friday, March 4, 2011

Reacting in realtime pays off:

Polish company Pixnet created this mini-site just for fun in less than 2 days!! Since last Friday it has collected over 68,000 Likes on facebook with too many comments for us to count! The mini-site is based on a simple premise; take a very popular song, use some existing text to voice technology and allow people to share their creations. Its brilliance is in its simplicity.

This is great example of how a brand can benefit from remaining flexible. Whilst this was built by some guys having some fun, it is a brilliant way to demonstrate the ivona technology in an engaging and fun way. I love that if this is indeed a promotion for the technology, the brand has put themselves second and the consumer interests first by identifying what’s popular and playing on that.

A word of warning before you try it – it is VERY addictive.

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