Wednesday, August 25, 2010

A-for-Awesome Fun!

This is one of the most fun executions I've ever seen. VW and their Fun Theory stuff is great but I love that most of the time its a pretty literal interpretation of a recognised consumer problem.

The executions here are aimed at people who like to speed things up.

Skate-Trolley is A-for-Awesome!

Hat-tip to Content Kids.

Wednesday, August 18, 2010

Here's a cool idea...

For those that are into fashion this site ( will push you buttons.

Basically, it takes fashion inspiration, catalogues, creativity and e-commerce and mashes it altogether.

With basic drag and drop technology you can create your own mood boards - a dream for any aspiring fashionista or mag-hag.

Whilst the fashion space may not appeal to you, the applications for this type of technology are huge. I can see it working for music, automotive, luxury brands... anything really that has some aspirational appeal.

From a media point of view, its a pretty useful tool for creating a mood board or archetype when you don't have time to trawl through various sites for different pictures.