Monday, May 18, 2009

The medium is the message




Play Pictionary for Austism is a nice creative way to draw attention to a problem.

This execution is a great example of how the medium may be used as the message.

I love that they've truly understood the problems associated with Austism then challenged potential donors to experience the problem themselves (albeit it via a fun spin).

http://www.drawtism.com.au/

No comments: