So a group of us at bh have just had the BEST brand experience thanks to Levis.
The brand has "released hundreds of pairs of Levis on the streets of key cities across Australia & New Zealand. If you think you see someone wearing a pair ask them "Are they Levis?". If you get it right, they'll drop their pants & give them to you on the spot."
This is such a smart strategy. It taps into our voeuyeristic nature and harnesses the power of follow on twitter (literally) in a fun and rewarding way.
I have been following @iSpyLevis for the last few days and have become totally addicted. When their profile started to show some life after lunch today I was determined to find the jeans on the street.
I tweeted with the guy and an hour later he was posting pics of his location right outside our office! Chris ran downstairs to meet him and 5 minutes later is the proud owner of a pair of GUYS 568® SKINNYS IN RESIN SEALED.
This concept would work well for many products and is allowing Levis to have very rich consumer interaction as well as promote their style range.
Here's to me finding the female over the next few days!