I love this new innovation coming out of the US. It gives a new lease of life to those corny 'singing' cards that you've probably received from your grandma at some point in time.
The technology allows you to imbed a wafer-thin video screen into a magazine or insert. With a screen roughly two inches wide, the inserts will use technology similar to the sound-recorders placed within greeting cards and will automatically start to play when the magazine is opened. Controls on a FPC then allow you to skip to certain sections or interact with the video.
Pepsi and CBS in America have been employed to laucnh the innovation in Entertainment Weekly (which has a distribution of over 1.8 million (not all copies will include the video player).