Last week I read the review of this ad on Campaign Brief but for whatever reason, I didn't watch it. Last night after a long day at work I sat down to watch a bit of TV before heading to bed, and was pleasantly suprised viewing it.
I caught it about 4 seconds in, which meant I missed the "Hey Jesus" voicover at the start but was engaged for the remaining 26 seconds by of the playful music and pace at which the images were flashing up on screen.
The visuals made me somewhat nostaligic for the first days of the school year when I would lovingly collage my new folder with snippets of pop-culture that inspired me.
I do wonder though if this ad is a case of over promising, under delivering. I find it very hard to believe that if I actually followed through on what the ad is asking me to do and search for more about Jesus, that I would be met with the upbeat, youthful environ that the ad portrays.
Irresepective, I do believe that in an era where Jesus equals Madonna's latests squeeze, the well rounded campaign (I've seen grassroots activity EVERYWHERE) does a good job of getting people to reconsider faith and the things that are important in life.
Even if it doesn't succeed in getting people to reinvent their beliefs, it is a nice conversation starter.