Wednesday, September 16, 2009

Quick Thinking = Smart Thinking

I love it when brands take advantage of topical issues.

We all saw Veet do it perfectly when President Bush was voted out of the hot seat in America but here is an example of a relatively 'boring' brand taking advantage of today's hot-topic, Kanye West's outburst at the MTV VMAs. It demonstrates how a brand can easily inject contextual relevance into a pre-planned media placement.

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