Wednesday, August 12, 2009

Fiat planter boxes??

This is a really cool execution by Fiat in Milan.

It has been positioned as an art exhibition to show 'two elements always vying for urban space, as a symbol of a new way of living"'.

Personally, I think it would be a really interesting way to demonstrate a brand's sustainable thinking. Perhaps it would have had more consumer appeal if they had have used actual, old Fiat shells.

Either way - a nice idea.

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