A few weeks ago I blogged about the iSpyLevis campaign currently running on Twitter. I just wanted to update my opinions on this campaign.
It is brilliant.
The comms team are capitalizing on the fact that their follower base has multiplied by 400% in a matter of weeks and that people are going to great lengths to interract with the brand.
Their latest Tweet: iSpyLevis: PEOPLE! We've got 501 followers. Follower number 568 will get a pair of 568® SKINNYS IN RESIN SEALED. Tell your friends! Demonstrates how they are taking this campaign even further. I guarntee that they are hitting all client objectives.
I am still trying my hardest to get a pair (after securing a pair for my friend last week). The 'game' is completely addictive. I can only hope that I can produce a piece of similar brilliance for one of my clients!