Wednesday, June 3, 2009

Sex still sells

Sometimes it feels like the world is moving really quickly.

In the media-sphere it is difficult to keep up with the latest advancements and to think of ways they will fit into your client's marketing plans, particualrly when many clients are still addicted to TV and think that tweet is a sound that birds make.

One trend that I have noticed lately though, is that no matter what the medium, sex still sells.

Check out this Tweet from earlier today:

The goodsex hashtag is currently trending #1.

I find this really interesting because just last week, hashtag 3words (aftre sex) was incredibly popular.

If i were in the business of selling sex, safe sex or sex-related products (ie condoms, lubricant.. let your imagination run wild) I would be harnessing the information coming from these tags.

Given the popularity of these two organic tags, as a sex brand, why wouldn't you initiate a new trending topic equally as topical but backed by your brand? It would generate a significant amount of online chatter and also serve as a rich source of information for NPD.

So perhaps this can work for other brands too or even just as a source of ideas for us to take to clients. By tracking trends on social networks that are related to our brands we can beat the client to the next idea and even start to predict the outcomes of qual research.

Now the next challenge, who do we conivince others to believe in the power of this?

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