Smashingly Simple

This is a really cool literal interpretation of a brand.

It is for the launch of a new video game, Red Faction, in which smashing things with a sledgehammer accounts for a vast majority of the fun to be had.

The agency took this and literally interpretated it by placing a car full of the game and a sledgehammer on the street then let nature take its course.

Goes to show that simple works.

Check it out here.