Tuesday, October 20, 2009

I love those crazy Japanese marketers; excellent example of experiential proof

This is amazing.

This campaign by Nikon was just highlighted as campaign of the week by CMD Global
It is for the launch of the world's first camera with a built in projector.

Nikon "wanted a high profile campaign to promote the technology" and this execution definitly delivers on that.

The camera's built-in projector allows you to project images on your camera onto any nearby surface.

The brand recruited the Helicopter Boyz, a popular Japanese pop duo to promote the launch. They strapped a heap of these cameras to the boys then had them dance in front of a screen whilst the images were projecting. Watch the video here to get the full picture.

What I love about this campaign is the use of the technology that they are actually promoting to communicate the product benefits.

The execution creates a memorbale experience for the consumer as well as solid proof that the product delivers on its promise.

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