How awesome is this technology?
Adidas and Reebok have both run campaigns that allowed consumers to design their own 'kicks' but here is a company based wholly on Consumer Generated Product.
You go to the website, design your own shoe and choose from many different combinations of materials to embellish them. VERY COOL.
What I love is that the site takes Consumer Genrated Content one step further and allows people to actually make their product.
The functionality that I think is missing at the moment, is the ability to post your designs elsewhere. I think it would help generate traffic to the site and also get people to start buying other people's designs.
Adidas and Reebok have both run campaigns that allowed consumers to design their own 'kicks' but here is a company based wholly on Consumer Generated Product.
You go to the website, design your own shoe and choose from many different combinations of materials to embellish them. VERY COOL.
What I love is that the site takes Consumer Genrated Content one step further and allows people to actually make their product.
The functionality that I think is missing at the moment, is the ability to post your designs elsewhere. I think it would help generate traffic to the site and also get people to start buying other people's designs.
No comments:
Post a Comment