Monday, October 19, 2009

Consumer Generated Product

How awesome is this technology?

Adidas and Reebok have both run campaigns that allowed consumers to design their own 'kicks' but here is a company based wholly on Consumer Generated Product.

You go to the website, design your own shoe and choose from many different combinations of materials to embellish them. VERY COOL.

What I love is that the site takes Consumer Genrated Content one step further and allows people to actually make their product.

The functionality that I think is missing at the moment, is the ability to post your designs elsewhere. I think it would help generate traffic to the site and also get people to start buying other people's designs.

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