tag:blogger.com,1999:blog-4401377926645498249.comments2011-04-10T09:25:11.550+10:00Come with me....Unknownnoreply@blogger.comBlogger25125tag:blogger.com,1999:blog-4401377926645498249.post-83376131966935930352011-04-10T09:25:11.550+10:002011-04-10T09:25:11.550+10:00Cool site, wish my bike didn't have a puncture...Cool site, wish my bike didn't have a puncture right now!Angushttp://twitter.com/angusmcleannoreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-34548790466635434482011-01-09T10:24:19.658+11:002011-01-09T10:24:19.658+11:00Hi Lauren,
I randomly stumbled across your post, ...Hi Lauren,<br /><br />I randomly stumbled across your post, but feel totally compelled to comment because I'm also a recent syd-to-melb ad industry migrant and couldn't agree more!<br /><br />The straighter streets are one thing I've noticed too... it seems to change the nature of outdoor here. You can see posters miles off. (Well, maybe not miles, but further than a block or so, as is usually the case in Sydney). I suppose this does increase dwell time, but also kind of means the outdoor needs to work on two levels, both close-up and far-away, and I wonder if that changes the nature of what works creatively. Whether there's more opportunity for subtlety, and whether the 8-words-of-copy-for-outdoor rule necessarily applies in the same way?<br /><br />The other thing (perhaps related to the flatness of the landscape and the straight streets) is that there's much more of a culture of graphic communication on melbourne streets. Street art etc. Which means there's plenty to look at as a pedestrian / commuter ... plenty of other things completing for your attention... and most of it is a lot more interesting than an ad.<br /><br />Strange how something as simple as urban design affects how a place communicates. It's fascinating stuff...debhttp://mindsurgery.wordpress.com/noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-71575558798651929302010-09-25T13:59:55.860+10:002010-09-25T13:59:55.860+10:00Hats off to that guy!Hats off to that guy!Angushttp://twitter.com/angusmcleannoreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-90416999425472450492010-07-31T09:33:15.004+10:002010-07-31T09:33:15.004+10:00oh my god lovely, not seen this post until now Jul...oh my god lovely, not seen this post until now July 2010. It was and always will be amazing to see you, in whichever city. You're one in a million. Love you. See you at Christmas. Sarah T xAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-20170657774762433792010-07-22T15:51:48.844+10:002010-07-22T15:51:48.844+10:00Oh boy, I have been reduced to a sobbing wreck by ...Oh boy, I have been reduced to a sobbing wreck by this. Literally, when I saw that photo of the banner I started blarting uncontrollably.<br /><br />Yay for wonderful romantic men!!!<br /><br />Congratulations again. <br /><br />xcoVictoria Hughesnoreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-4218243973885514022010-07-21T17:13:02.460+10:002010-07-21T17:13:02.460+10:00Loz I'm so delighted for you: our whole family...Loz I'm so delighted for you: our whole family excited for you both and equally entranced by engagement story! Gary feeling some pressure to live up to such high romantic standards!!! We are so happy for you: love this blog and will keep on reading to keep in touch! Man, you are one talented girl. Love your writing. Might have to show the kids at school just what a well written recount looks like: I'd give you a ten! No red pen, I promise. <br />Love to you both x kazKAzhttps://www.blogger.com/profile/16862903722432383187noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-43825666676028361582010-07-20T16:41:04.403+10:002010-07-20T16:41:04.403+10:00Congratulations to you both. I will be in Paris on...Congratulations to you both. I will be in Paris on 14th October so will have to check out the church. All the best for the future.<br />Kay and GeorgeAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-73788184405795242882010-07-20T16:11:22.023+10:002010-07-20T16:11:22.023+10:00Lozza, longtime no see...Well done, Congrats to yo...Lozza, longtime no see...Well done, Congrats to you both. You are now joing an illustrious group. Matt great efforts, set a dangerous precident for the wedding :)Buddhanoreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-29262335698488140902010-07-20T13:59:46.086+10:002010-07-20T13:59:46.086+10:00Fab news! Well done you twoFab news! Well done you twoAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-57395379048966721802010-06-25T21:07:11.977+10:002010-06-25T21:07:11.977+10:00Saw the VW fun theory ads - they were really cool,...Saw the VW fun theory ads - they were really cool, especially the bottle recycling one. And the Uniqlo Lucky Switch advertising was amazing - I think their advertising techniques definitely match the standards of the great range of <a rel="nofollow" href="http://www.uniqlo.co.uk">women's clothing</a> they have going.Evahttps://www.blogger.com/profile/14834985384508915667noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-66688558845522824452010-05-26T13:48:14.983+10:002010-05-26T13:48:14.983+10:00You should un-follow rascals like that - especiall...You should un-follow rascals like that - especially if you sit near them. Actually, he should be put in the Naughty Interweb Corner all week to do keyword research on bowel motion.Mark Pollardhttps://www.blogger.com/profile/01935744847479766941noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-51995291894282321702010-01-06T23:06:34.381+11:002010-01-06T23:06:34.381+11:00Nice postin...........
Thanks for sharing this in...Nice postin...........<br /><br />Thanks for sharing this in your blog.<br />It was very nice....Cannes Accommodationhttp://cannesrental.info/noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-33120515568846923242009-09-08T23:14:13.854+10:002009-09-08T23:14:13.854+10:00Thanks Lauren - lovely add! Agree completely. Hope...Thanks Lauren - lovely add! Agree completely. Hope to see more collaborative meetings at the start of the creative process between media, creative agencies and the like so this can happen more often :)Kathttp://feedingkat.typepad.comnoreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-1829374338861296682009-09-03T18:34:26.371+10:002009-09-03T18:34:26.371+10:00Good to read the step-by-step process ... makes fo...Good to read the step-by-step process ... makes for interesting reading!Gavin Heatonhttp://www.servantofchaos.comnoreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-4958514721484025962009-09-03T07:44:58.037+10:002009-09-03T07:44:58.037+10:00Thanks Chris.
By non-visual I mean that the rich...Thanks Chris. <br />By non-visual I mean that the richness of the ad lends itself to extension outside of its orgianl form. <br />For example, the music is quite distinctive so on radio, would cut through the consistent 'yelling' of other ads. <br />In a experiential sense, the visual of Isabelle stuffing her face with berries is indulgent enough to create a connection between sampling of berry compote and the TVC.<br />I know Tourism Vic also emplyed digital for this ad (and I would assume cinema otherwsie they're missing a trick) but I think the richness of its content justifies literally being brought to life via other channels.LJhttps://www.blogger.com/profile/04262859314203307228noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-59151831077404704062009-09-03T07:40:29.134+10:002009-09-03T07:40:29.134+10:00Thanks dubswine. Lets hopw we can actually make i...Thanks dubswine. Lets hopw we can actually make it happen :)LJhttps://www.blogger.com/profile/04262859314203307228noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-50825988132732040802009-09-03T07:31:59.673+10:002009-09-03T07:31:59.673+10:00I'm totally down with that.I'm totally down with that.Dadhttps://www.blogger.com/profile/05270702557661136721noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-11419373249360259192009-09-02T23:42:34.073+10:002009-09-02T23:42:34.073+10:00hiya, nice post, what did you mean by "non vi...hiya, nice post, what did you mean by "non visual extensions of the ad"Chrishttps://www.blogger.com/profile/12542539310159084812noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-49296357905116934112009-07-23T13:09:27.365+10:002009-07-23T13:09:27.365+10:00Thanks for your comments.
@Lisa - good advice. It...Thanks for your comments.<br />@Lisa - good advice. It feels like 'service' outlets will soon be relegated to the advertising realms of fast food outlets where it isn't even expected that a burger will match the product advertised.<br /><br />@Rebecca - Finally, a response! Thanks Rebecca. Mel (the supervisor) has now been in touch and is regularly updating us on the status of our claim. I still think its a shame that it wasn't until our issues entered the public sphere that there was any sort of reaction. This said I do appreciate the service that Mel is now providing.<br /><br />@Jessica - it appears it does. The Fourth Estate in action?LJhttps://www.blogger.com/profile/04262859314203307228noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-79108734411283031082009-07-17T19:05:15.963+10:002009-07-17T19:05:15.963+10:00Obvioulsy effective Lauren! Best of luck...Obvioulsy effective Lauren! Best of luck...Le temps des ceriseshttps://www.blogger.com/profile/17823642900635694303noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-11819056329751914072009-07-17T17:14:39.434+10:002009-07-17T17:14:39.434+10:00Hi Lauren,
I have spoken with the claims consult...Hi Lauren, <br /><br />I have spoken with the claims consultant dealing with your claim and have been advised that as you requested yesterday, she called your partner today about this claim and has also issued a reimbursement payment for your excess and for additional car hire. <br /> <br />I’ve been advised that your vehicle is still at your preferred repairer, and as such, the time taken to complete these rectifications is unfortunately out of our control. <br /> <br />I am happy to speak to you in more detail about your claim, and liaise with your claims consultant if needed. Please feel free to email me at customercare@realinsurance.com.au (attention Rebecca S).<br /><br />I also understand that you have the claims consultant’s direct line, so please feel free to call at any time.<br /><br />Rebecca.Bechttps://www.blogger.com/profile/00602833763237109357noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-76665799256533719302009-07-17T11:58:48.718+10:002009-07-17T11:58:48.718+10:00Agreed. Customer service appears to be disappeari...Agreed. Customer service appears to be disappearing before our very eyes. <br />Perhaps these companies are turning their attention too soon to tricky social media activation before they have the basics right? <br />So, if you're not looking to appear on ACA, and still looking for an outlet - perhaps you might want to drop 'Choice' a line...maybe a bit analogue but it's their gig and it won't cost you a dime.Anonymoushttps://www.blogger.com/profile/01258581392833105790noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-79514006236148898282009-06-26T22:51:38.000+10:002009-06-26T22:51:38.000+10:00Love the idea...nice work guys!Love the idea...nice work guys!NGhttps://www.blogger.com/profile/16199670656934027986noreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-49716161725044635232009-06-25T15:10:25.189+10:002009-06-25T15:10:25.189+10:00Well done.
You guys have made Australia proud!
J...Well done.<br /><br />You guys have made Australia proud!<br /><br />JoeAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4401377926645498249.post-50476261901808085072009-06-25T12:50:58.393+10:002009-06-25T12:50:58.393+10:00Great post Lauren. Love the title.
Thanks for fill...Great post Lauren. Love the title.<br />Thanks for filling in so many details for "us at home". Oh, and again CONGRATULATIONS!Judehttps://www.blogger.com/profile/08333558384521662060noreply@blogger.com